Lvl 60 content. Right now there is 0 incentive to go out in danger zones. 4 tournaments are hosted which were bugged until recently. There's about 5 + big posts in suggestions with 20+ upvotes that haven't been looked at.
I understand the need for a new village, yes it'll be great and fun but then what, you get lvl 60 in a new village and the problems will arise again. The bottom line is, there is nothing to do once you hit lvl 60. In most games when you reach end game you now have dungeons to complete, exclusive events to join, ranked gameplay. In nin you get to spar in your village because there are no pvp arenas to do so.