@Ryu
Regardless of where the money goes, I think it's perfectly acceptable to sell aesthetic services; different colored names, unique clothing and more profile options are all pretty commonplace in other MMO communities, and those things don't impact game balance whatsoever.
I do agree, however, that this seems to be pretty low on the list of priorities. Still, when you spend as much time working as Rory and Seth do, sometimes it's necessary to change pace and work on something just for the fun of it.
I like and support this feature.