There are many missions that the average player will deem not worth their time or too difficult to complete. Some examples being the samurai drink, danger dango, abandoned lair, blood puppets, etc. Since the player has the option to give up a mission for a chance of getting a better/easier one or to find other ways to spend their time it lessens the amount of time spent traveling or grinding a goal.
I am well aware that there are players who exist that will do these missions despite having the ability to abandon, however there exists a sizable chunk who will choose to skip them. Some players will take the easy route to min/max their progress by farming alts or asking other players to sell kills/bounty in an effort to get to the higher levels they are striving for. Since these players are removed from the pool, other players have less targets to fight for their missions which can result in them feeling that their only choice is to find players on the bounty book and buy their bounty/ask for kills.
As controversial as it is, I believe that players should not be able to freely give up on a mission without some sort of drawback, to incentivize them into spending time on all 4 of their daily missions. Some solutions I have thought of are adding a timer after abandoning a mission before allowing them to choose a new one or giving a player all 4 daily missions at once per day but removing their ability to abandon any of them.
This post is not meant to look at the people who have remained in the community but to consider the vast amount who have tried the game and left soon after. The intention of a mission like village's most wanted is to create activity in the danger zones yet players are more likely to take the route of browsing the bounty book like a catalog and trying to find a seller. With a change like this, those players will still exist but players who want to actually go out and hunt will have a higher probability of finding someone trying to complete a more difficult mission. Danger zones are an ecosystem and there always has to be someone at the bottom of the food chain. Without them, the rest of the ecosystem will suffer.
I am posting this because I believe it is an interesting discussion to look into, I hope people can keep an open mind when thinking about it.